by screamingbox » Sat Feb 23, 2013 6:13 pm
Mobile SEO exists on a different plain to desktop SEO. Sure, keywords are critical - search engines will always operate on the stuff that's fed into them - but other, newer dimensions such as location, device types and content formats are more critical to and indicative of the mobile web experience, and search engines are beginning to figuring out how best to harness them. It is much more complex than Web SEO, but that means there are a lot more options available.
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