Online Shopping

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Online Shopping

Postby linateen75 » Fri May 31, 2013 2:59 pm

Benefits of online shopping
1.Bargaining power of consumers. They enjoy a wider choice
2.Supplier power. It is more difficult for consumers to manage a non-digital channel.
3.Internet increases commoditisation
4.Threat of new entrants. Online means it is easier to introduce new services with lower over-heads
5.Threat of substitutes
6.Rivalry among competitors. It is easier to introduce products and services to different markets
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