Linking your site from other websites is one of the most common ways to get your site noticed on the internet. However there has been some misuse of this technique in the way of creating 'link farms'. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. However, if you are a website owner that uses link exchanges in the proper way you can get some great results with this technique and see much more traffic coming to your site.
When you use this linking technique properly you can create an important internet presence. When you have links pointing to your website you will see improved rankings from the search engines as well as increased traffic to your site.
The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. You would usually do this with a website that had relevant content to your website.
Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.
Do some article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and submit them to other websites, mainly article directories. With each article that you submit you include a link to your website. You can then submit your article to high ranking article directories like EzineArticles.com, ArticlesBase.com and GoArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.
Join a forum online that relates to your niche and become a contributor, posting regular posts and comments. Set up your signature to include a link back to your website and every time that you make a post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative then other forum members will likely click on your signature link and visit your website.
Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website. You can post new content to your blog regularly to increase ranking and exposure.
To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for Adwords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can't afford them right now then just try some of the free methods.
With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don't want to pay to receive visitors that have no interest in your niche, product or service.
You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one's work best for you and then continue to build using the methods that are working well.