SEO is the process of improving the online visibility of a website in a search engine's organic section. It costs nothing to get listed, but to get to the top requires a through understanding of the process.
SEO requires significant chunks of time and consistent labor to achieve first-page ranking on Google. With the rise of social SEO- the inclusion of social media signals in SEO calculations - There's even more work to do now, just to be able to compete in the ever-evolving world of digital marketing.
Can companies simply ignore SEO?? Certainly not!