I ask this because of Radioactive Yak's entry about splash screens.
I disagree because I think it's how you brand your product or how you load stuff in the background when starting your app. Developers don't usually want to make an anonymous apps, they want people to know their "company" and look it up for other products.
That said, the splash screen needs to be short, and/or skip-able by touch.
What is your input?